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 MARKET RESEARCHBusiness to Business Market Research Company, Industrial Market Research, Survey Report Supplier in Indianapolis, Indiana & South Florida including Fort Myers and NaplesIndustrial market research is at the core of everything we do at MWS Research. The facts and trends found through extensive research provide us with the knowledge required to make informed decisions and to develop wise marketing solutions. Devising business and sales strategies without market research is like building a new house without a blueprint; you just don't do that sort of thing. Without market research, your strategies and tactics will be based solely on your company's experience - not on the historic and more recent experiences of your industry as a whole, which can be quite different from your company's past. And that difference can be the difference between success and failure. Many Types Of Market Research For Many SituationsThe types of market research we conduct are as varied as the many companies we serve - each situation requires unique information, though some basic standards apply to many projects. Some of the primary and secondary market research services we provide include:
Market Research Data Mining Reveals Valuable NuggetsJust like the gold prospectors of the Old West, when our market research takes us data mining, we look for hidden treasures within a vast landscape of data. But unlike those often-unsuccessful prospectors, we always discover hidden nuggets of information that reveal significant sales patterns and market trends. These patterns and trends provide us direction for creating a database of prospects that have profiles and needs similar to your best customers. The main benefit of data mining your records, as a basis for developing a new prospect database, is that analyzing your past transactions reveals which customers are actually profitable, as opposed to those that just keep you busy without benefiting bottom line profits. Not every sale is a good sale, so we know how important it is to use market research to help you find the right types of new customers. Market Research For A Good Night's SleepAnother major benefit of market research is that it lets you rest assured that your sales team is targeting prospects that, due to the very nature of their business, will likely have a need for your products and services. The expenses associated with an outside sales team can be enormous — and cause many a sleepless night — if not wisely spent on your best chances for closing sales. A prospect list based on market research is essential for keeping your cost-per-lead and cost-per-sale at reasonable levels. If you would like assistance developing a highly-targeted prospect list based on significant market research, give us a call at 317-564-4898 or send us an e-mail to set up an exploratory conversation, so you can learn even more about how we can help your company increase your qualified leads and sales.
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