Skip to main content

Niche Market Research

What is a Market Niche and How to Find a Niche Market in Indianapolis, Indiana & South Florida including Fort Myers and Naples

Niche market research determines smaller groups of prospect companies that have a similar unique need. In a marketplace more competitive than ever, and dominated by do-it-all conglomerates with massive advertising budgets, it is more important than ever to find qualified prospects to whom you can offer specialized and customized products and services that more-specifically meet their needs than your competitors. Niche market research determines what you do best and who needs that the most.

At MWS Research, we specialize in conducting niche market research that unveils manageable groups of highly-qualified prospects. We help our clients reach qualified prospects and establish relationships with the person or people in the company who can decide to make a purchase. We employ any number of our tools to stimulate immediate and long-term interest in your offerings.

What Is A Market Niche? Niche Market Research?

MWS Research can help determine the answer to “What is a market niche?” for your company by conducting niche market research that focuses on matching recurrent sales and demographic trends amongst your customers with one or more of your highly profitable products. The match will result in creating a niche market for those products — a particular industry with a common need that can be solved by your solution.

Two examples that answer “What is a market niche?” include:

  1. Vastly improved removal of sludge from commercial laundry waste streams via centrifugal liquid-solid separation instead of the more common filter press method.
  2. Much quicker attachment of drywall to steel-frame buildings by inserting pneumatically-driven steel pins instead of the traditional, but much slower, method of screwing the drywall to the steel frame.

In these two examples, commercial laundries and drywall installers are each a niche market that are just one of the many possible customers for centrifuges and pneumatic pin-fastening tools, respectively. But, because these two products perform specific tasks better than the traditional methods, and those two types of targeted prospects spend a lot of time and money on outdated processes they know need improvement, niche market research-based campaigns focusing on improving those processes for those targeted prospects have a much better chance for success than just trying to sell those products to anyone with any of a multitude of needs.

Niche marketing is about understanding the specific needs of specific people and then effectively communicating your ability to provide a better solution. People in need want to hear about new ideas and better solutions. You just need to reach them with your message to get their attention, interest and business.

How To Find A Niche Market

MWS Research knows how to get the attention of qualified prospects and stimulate their interest in your products, so you can get their business. We can find prospects for you by combining our unique niche market research methodology with targeted lead generation efforts based on our understanding of the B2B sales and buying processes and the behaviors of the people who make purchasing decisions. We do it every day for our clients.

Some of the many industries for which we conduct niche market research and targeted lead generation campaigns are:

If you would like assistance developing a highly-targeted prospect list based on niche market research, give us a call at 317-564-4898 or send us an e-mail to set up an exploratory conversation, so you can learn more about how we can help open new sales channels and keep qualified leads steadily flowing through your sales pipeline.