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Services

Industrial Market Research, Industry Analysis, B2B Lead Generation, Targeted Strategies, Company List Development, Search Engine Optimization in Indianapolis, Indiana, and South Florida, including Fort Myers and Naples

MWS Research provides the comprehensive services required to understand technical markets and generate qualified leads for our B-to-B clients. We believe in using the tools and tactics of Market Research to accomplish our clients’ goals, but any specific tool or tactic is only implemented when it fits the needs of an appropriate targeted strategy.

We serve as a fully-staffed marketing and research department for our clients, and we are responsible for assisting with or overseeing their research, targeted lead generation strategies, search engine optimization / SEO, and other critical efforts. We perform comprehensive services that end with qualified leads passed along to our clients’ sales manager.

Get More Customers Like Your Best Customers™

A qualified lead is like a gold key that unlocks the door to a new business relationship. To find those golden keys, we use various types of market research. We may research a new market from scratch or we may use your existing customer data to create a profile of your “best customer” and a unique database of companies that match that profile. Either way, we then often use that information to start establishing and building a relationship with the right person or people in those companies. Other types of research are just to study the feasibility of a product, service or company, or to understand the competitive environment of a certain industry, etc.

If we were to write the textbook that fully explains what we can do to generate qualified leads and new relationships for your company, these would be the chapter titles:

  1. Marketing Situation Assessment
  2. Past Customer Analysis / Data Mining
  3. Internet Exposure Analysis / Assessment
  4. Market Research: Product, Service or Company
  5. Competitive Market Research
  6. Feasibility Studies
  7. Search Engine Marketing: Optimization & Keyword Research
  8. Industry Exposure Analysis / Assessment
  9. Comprehensive Industry Exposure Research and Planning
  10. Sales Analysis and Forecasting
  11. Analysis of the Sales Process
  12. Public Relations Plan Analysis / Assessment
  13. Tradeshow Attendance Analysis / Assessment
  14. Creating and Using an Industry Priority Matrix
  15. Developing and Implementing Targeted Marketing Plans
  16. Successful Lead Generation Techniques
  17. Establishing and Maintaining a Marketing Database
  18. Developing a Comprehensive Marketing Plan
  19. Analyzing Customer Satisfaction Surveys
  20. Conducting a SWOT Analysis

It would be a thick textbook because effective industrial research and B2B marketing is an extensive discipline that takes time and experience. That time and experience is the service we provide to our clients — and the service we could provide to your company.

If you need assistance with market research and / or generating qualified leads and building new relationships within your target markets, give us a call at 317-564-4898 or send us an e-mail to set up an exploratory meeting and learn more about how we can help you open new sales channels and improve existing client relationships.