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Small Business Market Research

Small Business Marketing and Market Plan Development in Indianapolis, Indiana & South Florida including Fort Myers and Naples

Small business market research is a key tool that small and mid-size companies can use to give them a competitive advantage. The main benefits of small business market research are that it is designed to yield important information from which you can build prospect lists and it is affordable. It makes little sense to extol the virtues of small business market research if the majority of small and mid-size companies could afford this critical tool. MWS Research conducts affordable small business market research that provides highly-targeted lists of qualified prospects and other types of critical information needed for strategic planning.

Small business marketing requires an understanding of the sales process in small and mid-size companies, as well as the buying processes of their targeted prospects. The small business market research we conduct at MWS Research runs the gamut from general business and competitive intelligence to full-fledged telephone surveys designed to determine specific needs within targeted companies.

Small Business Market Research

MWS Research uses small business market research to help our small and mid-size clients establish a profile of their “best customer” and their “best niche markets”. We then develop targeted strategies to reach the prospects that fit those profiles and to communicate the benefits and advantages of our clients’ products and services. Small business market research helps save our clients considerable financial resources because their marketing budgets are aimed directly at those prospects most likely to need what they sell. Our motto is:

Get More Customers Like Your Best Customers™

We do that for our clients through small business market research and combined with decades of experience helping small and mid-size companies develop the marketing plan and tools for generating qualified leads.

Many Types of Small Business Market Research

The types of small business market research we conduct are as varied as the many companies we serve – each situation requires unique information, though some basic standards apply to many projects. Some of the primary and secondary small business market research services we provide include:

Affordable Small Business Market Research Programs

At MWS Research, we know how to tailor our research to fit your small or mid-size business needs. We understand that if you spend your entire marketing budget on research, then you won’t be able to do anything to pursue the prospects on your new list. That’s why we have developed flexible and affordable small and mid-size business market research and lead generation programs that include:

  1. The necessary small business market research to determine your “Best Customer Profile” and your “Best Niche Markets”.

  2. The resulting qualified prospect database of targeted companies that both meet you Best Customer Profile and are in your Best Niche Markets.

  3. The time and experienced effort it takes to establish relationships with and generate qualified leads from the companies in your new database.

  4. A flexible workload structure that meets your need for immediate help balanced with your need to spread your marketing expenses over annual budget cycles rather than all at once. We understand and accommodate the marketing budget and cash flow issues of small and mid-size companies.

The results of this type of complete lead generation program helps our clients develop steadily flowing sales pipelines. It does not happen overnight, but a persistent and well-targeted lead generation marketing campaign based on small business market research can slowly but surely steer your company toward long-term success.

Some of the many industries for which we conduct small business research and targeted lead generation campaigns are:

If you would like assistance reaching and establishing relationships with highly-targeted and qualified prospects based on small business market research, give us a call at 317-564-4898 or send us an e-mail to set up an exploratory conversation, so you can learn more about how we can help open new sales channels and keep qualified leads steadily flowing through your sales pipeline.